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  • Writer's pictureJenny Newlin

Video, Video and Don't Forget, More Video

Updated: Dec 30, 2022

I hate social media. There I said it. I said it because I know if you're a business owner, you hate it too! Everyone is in the fight to win the war on screen time and how to make their content the most relevant. It's not easy to do! One of the biggest trends that is going to continue to evolve is video. If you don't have it included as part of your marketing mix this coming year, you're missing out. As Facebook and Instagram wage the war against TikTok, their algorithms continue to change to prioritize video. Let's face it, video IS more fun to watch. As you make your plan for 2023 here are a few hot items currently trending in the world of social media advertising:

  1. Video content: Video content is becoming increasingly popular on social media platforms. This includes both pre-produced videos as well as live streams. Video content allows advertisers to showcase their products and services in a more engaging and interactive way.

  2. Interactive ads: Social media users are becoming more savvy, and they expect ads to be more interactive and personalized. Interactive ads, such as polls, quizzes, and games, can help engage and retain the attention of users.

  3. Influencer marketing: Influencer marketing involves partnering with popular social media users to promote products or services. This can be an effective way to reach a targeted audience and build brand awareness.

  4. Social media shopping: Many social media platforms, such as Instagram and Facebook, now offer native shopping features that allow users to make purchases directly within the app. This makes it easier for users to discover and purchase products, and it can be a great way for businesses to drive sales.

  5. Targeted advertising: Social media platforms have extensive data on their users, which allows advertisers to target their ads to specific demographics and interests. This can help ensure that ads are being seen by the right people, increasing the chances of conversion.

It's important to keep your business up-to-date on the latest trends in social media advertising in order to effectively reach and engage your target audience. Need some help? 812 Branding would love to help!

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