I'm Never Going To Do That
Go ahead and add TikTok to your list of things you said you would never do. If you haven't already jumped on the social platform, chances are you will soon. Then be prepared to lose at least an hour of your life as you watch CapCuts (you’ll know what that means soon) and videos with artfully placed music beds. People will magically transform themselves with the snap of their fingers, you’ll see. And then you’ll see it over and over and over again until you stop and tell yourself you don't have time for this.
As a marketer, I want to bang my head against the wall that there is something else to add to the list of things I have to do. Also as a marketer I can’t help but get excited at the number of views my videos are getting. Emarketer estimates that 58% of American teens ages 13-17 use TikTok once per day. Don’t care about the teenage demographic? Maybe not, but you do care about their parents. As any good parent would do, they’re stalking their children and their friends. Their profiles may not be established, but the parents are there, and I promise you, they’re spending time on the platform.
As Facebook, Twitter and Snapchat all begin showing declines in growth it’s time to think ahead. When will your audience make a shift and are you ready?
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